As far back as he can remember, Randy was focused on hospitality and guest experience. “I remember as a kid having friends over and creating buffet lunches complete with separate hot and cold stations. Most of my friends had no clue what I was doing, but it made me feel good to be doing something special for them. I also remember making an incredible mess, but they never saw that part.” And while attending law school, when most of his classmates were clerking for local law firms, he was busy working his way up the ladder at a local hotel or restaurant. After earning finance and law degrees and years in business and real estate development, Randy joined a prominent Miami hotel development and management firm, The Continental Companies, where he served as a partner and Senior Vice President of Development, responsible for identifying new hotel opportunities for the company.

It was during this period that Randy also joined the Food Network South Beach Wine & Food Festival as an Event Producer. “I was always intrigued by food-focused events and the guest experience…especially how to deliver the very best for every person on site. The insight I gained working in hotels and restaurants was perfectly suited for the culinary events business. In the end, it’s all about over-delivering for your guests.” When approached to produce events in New York City and other markets, Randy knew it was time to launch an independent company to take on new opportunities and challenges. Hundreds of events later, he’s proud of what CREaM has accomplished and counts his numerous meaningful industry friendships as the most valuable outcome.

Since 2004, Culinary Related Entertainment and Marketing has gained a sterling reputation for executing best-in-class culinary events and marketing initiatives throughout the nation. “Every once in a while I’ll see one of my childhood friends at an event and I get a kick out of knowing that I’m still trying to impress them with great food, entertainment and an overall memorable experience. And, I’m making less of a mess now.”